Agency OS · Member toolkit · version 4.15.0

Everything Agency OS does, beyond the eight builds

The eight builds create your foundation. These 48 tools use it. Every one reads your Brand DNA and your proof registry, and none of them invents a number you did not give it.

Slash means type itA tool shown with a slash is a command. Type it in Claude Code, for example /write-blog.
No slash means ask for itThe rest are skills. Ask in plain words: "chase these unpaid invoices", "audit this site for SEO", "edit this footage".
Not sure what you have?Ask: "list every Agency OS skill and command". Update with /plugin marketplace update agency-os, then fully quit and reopen Claude.
The eight buildsBrand DNAIdeal Customer AvatarOfferFunnelContentAdsSalesDeliveryRun those first. Everything below reads what they wrote.

Content

/write-blog
Write an SEO and GEO optimized blog post with mandatory keyword research, competitor analysis, and quality scoring.
type it
/repurpose
Repurpose content into platform-native assets. Takes one input (video, call, blog, script) and produces 15-30+ assets with visuals across all platforms.
type it
/write-copy
Write elite direct-response copy (emails, landing pages, VSLs, social posts, sales letters) using 12 legendary copywriters' frameworks
type it
/write-ads
Write high-converting Meta/Facebook/Instagram ad copy with proven hook formulas and funnel-stage targeting
type it
/write-vsl
Write a high-converting Video Sales Letter script using 8 proven frameworks from Jon Benson, Russell Brunson, Alex Hormozi, Stefan Georgi, and more
type it
social-caption-writer
SEO-optimized social media captions from video transcripts. Covers TikTok, Instagram, YouTube, LinkedIn, and Facebook with platform-native formatting.
ask for it
email-sequence
Content department skill. Create or optimize email sequences, drip campaigns, and automated flows.
ask for it
/create-visuals
Generate professional marketing images and videos using AI: ad creatives, thumbnails, brand visuals, video ads
type it

Video

auto-editor
Video editing agent. Edits raw camera/screen footage into finished videos: cuts double-takes and dead space, camera-screen switching, B-roll, color grade, audio, vertical captions.
ask for it
video-repurposer
Video repurposing agent. Turns ONE existing long video (podcast, interview, webinar, keynote, long YouTube) into a set of 5-10 branded vertical (9:16) social clips PLUS a full multi-platform caption set, packaged for delivery.
ask for it
/create-video
Create marketing videos with HeyGen AI avatars. Social ads, explainers, welcome videos, VSLs, training, and more.
type it
/build-video-prompt
Build structured shot-by-shot video prompts for Seedance 2.5 via HeyGen. Effects timelines, density maps, energy arcs.
type it

SEO and Web

/audit-funnel
Visually analyze and audit any landing page or funnel for conversion optimization opportunities
type it
seo-site-audit
Audits any website for technical SEO, on-page SEO, schema markup and analytics tracking, then hands back a prioritized fix report.
ask for it
keyword-research
Research keywords, score opportunities, and build prioritized content plans.
ask for it
seo-geo-engine
Unified SEO plus GEO engine. Scores content for AI citability, analyses which AI crawlers can reach a site, gauges brand authority signals, generates and validates llms.txt, runs content quality and scrub gates, finds competit...
ask for it
programmatic-seo
Programmatic SEO agent. Designs and builds SEO pages at scale from a template plus a dataset: 12 playbooks (locations, comparisons, integrations, personas, glossary, directory, and more), keyword pattern research, data sourcin...
ask for it
conversion-optimizer
Unified CRO for any website or funnel. Page audits, A/B test plans, heatmap analysis, funnel diagnostics, and conversion copy rewrites.
ask for it
/create-lead-magnet
Create an interactive lead magnet (quiz, calculator, scorecard, assessment, or audit tool) that captures leads and integrates with GoHighLevel
type it
frontend-design
Create distinctive, production-grade frontend interfaces with high design quality. Ensures funnel pages, lead magnets, and all HTML output avoid generic AI aesthetics; applies brand identity from workspace memory.
ask for it
cinematic-websites
Builds a bespoke cinematic scroll website: one continuous shot that plays as the visitor scrolls, then dissolves into the content below. A process, not a template: short interview, two or three named concepts, art direction, t...
new in 4.15.0
service-site-architect
Plans the page architecture and on-page SEO structure of a local service business website: page inventory, page types, link topology, section order per page, schema, alt patterns and word-count targets, then scaffolds and audit...
new in 4.15.0

Sales and Outreach

/sell-agency
Build your agency's client acquisition system with positioning, outreach sequences, proposals, objection handling, and GHL pipeline setup
type it
/create-bot
Create a GHL Conversation AI bot.
type it
sales-closer
Strategy department skill. Consultative sales system using SPIN Selling, Gap Selling, Challenger Sale, and Sandler frameworks.
ask for it
proposals
Drafts client proposals and quotes from the owner's business brain, in the owner's voice, ready for their yes.
ask for it
referrals
Referral and affiliate program engine. Designs, optimizes, and measures customer referral programs, affiliate programs, and word-of-mouth loops, both for the agency's own growth and as a paid client deliverable.
ask for it
client-retention
Client retention system for agency owners. Detects at-risk retainer clients early via health scoring, runs a structured save flow when a client moves to leave, matches save offers to exit reasons, and turns unavoidable exits i...
ask for it

Money and Operations

cash-flow-forecast
A rolling forward cash-position forecast that answers can I make payroll, afford this hire, or survive a slow month. Models the TIMING of expected inflows (by when invoices actually get paid, not when billed) against outflows...
ask for it
profit-by-client
Shows which clients, projects, or service lines actually make money after the cost and time to deliver them, and which are quietly subsidizing the rest. Computes contribution margin per client and per service line from an owne...
ask for it
collections
Paste your unpaid invoices and it ages them (0-30, 30-60, 60-90, 90+ days), flags what to chase today, and drafts a firm-but-friendly follow-up message for you to send. It never sends anything.
ask for it
sop-writer
Turns a process that lives in someone's head into a complete standard operating procedure: purpose and scope, a RACI matrix of who does, owns, is consulted and informed at each step, detailed steps with triggers and outputs, an...
ask for it

Quality and Safety

critique
Universal critique skill that pressure-tests any deliverable before it ships. Becomes the ICA, activates copywriter panels, or deploys C-Suite challengers based on context.
ask for it
eval-runner
Executable evals: the definition of done for any build artifact, prompt, or recurring client deliverable, written down and enforced. Runs eval.config.json files: deterministic checks (contains, regex, length, JSON fields, plac...
ask for it
/health-check
Scan custom skills for compatibility with the current Agency OS plugin version. Checks schema dependencies, brand file dependencies, and flags mismatches.
type it
/build-policy
Create or update the workspace policy.md. Declares the publishing rule, cost controls, and content boundaries every downstream skill must respect.
type it
/deepen-profile
Add the Epistemology layer (Section 4 The Way You See Things) to an existing owner-profile.md.
type it

Workspace

/status
Show workspace and per-product build status.
type it
/first-win
Fast onboarding path. Five questions, a lite Brand DNA profile, and one finished client-facing asset in about 10 minutes.
type it
/add-product
Add a new product to the active workspace. Creates products/[slug]/ and kicks off the ICA build.
type it
/list-products
List all products in the active workspace.
type it
/pick-niche
Guided niche selector. Scores candidate niches on advantage, profitability, and saturation, then writes niche.md.
type it
/set-niche
Set or switch a product's niche at any time (niche down, or change niche). Non-destructive, appends to history, and offers a scoped re-flow with overwrite protection.
type it
/market-research
Manually run or refresh market intelligence (competitor + industry + platform trends) for a product. Uses the same protocol as the automatic runs inside builds.
type it
/rebuild-dashboard
Regenerate the workspace dashboard (journey map inline) from what is on disk. One deterministic script; works in flat and multi-product mode.
type it
/rebuild-deck
Regenerate a product's PowerPoint deck from current build artifacts. Takes a product slug in multi-product mode.
type it
/language
Set or switch the workspace language (English or German)
type it
dream
Consolidates workspace brand memory: merges duplicate learnings, resolves contradictions, converts relative dates to absolute, prunes stale entries, keeps memory tight so every skill orients fast. Runs on brand/[workspace]/.
ask for it
Generated from the Agency OS plugin files, version 4.15.0, so the list is always what ships.
Simplify AI. Amplify Growth.