Video Lead Magnet Launch . Agency OS

What it does

It turns one short video into a lead magnet launch. The video teaches something useful and ends with the spoken line "comment WORD and I'll send you the guide". Anyone who comments that word on Instagram or Facebook gets a public reply, a DM asking for their email, and then your free guide by DM and by email. The guide page carries your offer, so the video can stay pure value.

It runs the whole launch in order: the script (or a fact check of a video you already recorded), the guide page built and hosted, the comment funnel in your own GoHighLevel account, the edited vertical video, captions for every platform, posting, switching the funnel on, a live test and a 48-hour check for missed comments. Each stage hands off to the Agency OS skill that owns it, so the same rules apply as when you run those skills on their own.

It works whether your video is not recorded yet, recorded but raw, or already edited.

Say this to start

Type the command:

> /launch-video

Or just say what you want. Any of these will do it:

> launch this video

> I recorded a video, launch it

> set up a comment keyword funnel with a free guide for this video

Tell it the topic of the video, the keyword people will comment, and give it your recording if you have one: move it from your phone to your computer, then drag the file into the chat.

When to reach for it

you want one organic video to bring in emails, not just views
you want the "comment WORD and I'll send you the guide" setup, done properly from start to finish
you already recorded a video and want it edited, captioned, posted and connected to a guide
you want everything in one run instead of five separate jobs in five different tools

When NOT to use it

If you actually want	Use this instead
only the edit of your footage	`auto-editor`
only the comment-to-DM funnel	`ig-comment-funnel`
only captions for a video	`social-caption-writer`
a quiz or calculator as the lead magnet	`interactive-lead-magnet`
short clips from a long video	`video-repurposer`
paid ads	`meta-lead-system` or `meta-ads-copywriter`

Before you start

You do not need everything ready on day one. The first thing it does is check what is connected, show you what is ready and what is missing, and tell you what each missing piece would block. Anything missing, it asks for by name with the steps to connect it.

What you need	Why
GoHighLevel connected to Claude	the comment funnel lives in your own GoHighLevel sub-account, and posting goes through its Social Planner by default	Required
Instagram and Facebook connected inside GoHighLevel for messaging, under Settings > Integrations, with message access allowed	connected in the Social Planner only means GoHighLevel can post. Without the messaging connection the funnel cannot send DMs and will not switch on	Required
Instagram and Facebook connected in the Social Planner	to post the video through GoHighLevel. Without it you get the files and captions to post by hand	Optional
Somewhere to host the guide: Cloudflare, GoHighLevel, or a host you already use	the guide needs a public web address before the funnel can send it	Required
A domain connected to your GoHighLevel sub-account (Settings > Domains)	only if you host the guide on GoHighLevel. It will not publish a page without one	If hosting on GHL
A second Instagram account and a second Facebook account that are not your page and have not commented on the post	for the live test. Two of each if you also want to test the safety net	Required
The video tools from the setup guide (ffmpeg, whisper.cpp and the editing tools)	to transcribe and edit your recording. Without them it can still use your video as recorded, with the platform's own captions	Optional
Your verified claims and offer	every result in the script, guide, DMs and captions comes only from here	Required

Using Claude Cowork?

The script, guide copy, funnel copy and builder steps, captions, GoHighLevel hosting and GoHighLevel posting all run there. Transcription, editing and a Cloudflare deploy need Claude Code on your own computer.

How it runs

Setup checkOne short table: what is ready, what is missing, and what each missing piece blocks. It asks for the test accounts now so nothing stalls later.
ScriptA short script in your voice that ends with "comment WORD and I'll send you the guide". Already recorded? It transcribes your video, checks every factual line, and flags anything that is no longer true.
Guide pageA branded, mobile-first guide that ends with your offer. You choose the host, and it confirms the host, the account and the exact web address with you before the page goes public.
Comment funnel, as draftsSix GoHighLevel workflows, three for Instagram and three for Facebook: ask, deliver and a safety net. It tells you plainly whether it can build them for you, from the comment-funnel snapshot, or by giving you exact clicks. Everything stays a draft.
EditRaw footage goes through the auto-editor as a vertical video. You approve the cut before it moves on. An already-edited video is measured and anything that needs fixing is flagged.
CaptionsCaptions for Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn, Threads and X. Instagram and Facebook carry your spoken line word for word so the funnel fires. It asks once whether you will reply to keyword comments by hand elsewhere, and only promises a DM where someone will send one.
PostIt shows you the platforms, the video and each caption, and posts only when you say yes at that moment. Instagram and Facebook go first.
Switch the funnel onThe new post is picked in the comment trigger of each funnel, then checked. Nothing is published while a funnel still points at a placeholder. You say yes before anything goes live. The other platforms are posted after this, so early comments are not missed.
Test and the 48-hour checkA live test from your second accounts on both platforms. Then for two days you look at the comments twice a day for keyword comments with no reply, and run /launch-video again to close the launch.

What you get

A script, or a fact check of your recording
A live guide page in your brand, with your offer at the end
Six comment-funnel workflows in your GoHighLevel account, tested
The finished vertical video, and captions for seven platforms
Your posts, with every link recorded
A hand-off report: guide address, post links, how the funnel was built, test results and anything still open

Honest limits

Read this before you rely on it

Hosting, posting and switching the funnel on each wait for your yes at that moment. Saying "post everywhere" at the start does not count as that yes.
A launch runs over days. Run /launch-video again any time and it picks up where you left off.
The full launch has been run end to end on Facebook. Instagram uses the same funnel shape but was not part of that test.
Instagram sometimes never passes a comment on to GoHighLevel. Those comments get no reply, which is why the 48-hour check exists: anyone missed needs a DM by hand.
Comments made before the funnel is switched on are not processed. Those people need a DM by hand too.
It never installs software on your computer. If a tool is missing it gives you the command to run.

Where people go wrong

The mistake	Do this instead
Connecting Instagram and Facebook in the Social Planner only	Also connect them under Settings > Integrations with message access. Posting and messaging are separate connections.
Picking a common keyword such as "yes" or "me"	Pick one short, uncommon word. GoHighLevel matches any comment that contains the word.
Testing from your own page or an account that already commented	Use a fresh second account. The funnel lets each person in once.
Posting to every platform at once	Post Instagram and Facebook, switch the funnel on, then post the rest.

Worth knowing

The default keeps product names, prices and offers out of the video itself, so it reads as value rather than an ad, and lets the guide page do the selling. That is a judgment call, not a measured rule. If you want your offer in the video, say so and it follows your call.