Meta Lead System . Agency OS

What it does

Produces a deployment-ready Meta lead generation system: a campaign architecture with budget allocation, a lead form specification down to the field level, four ad copy variations and four headlines, ten image-generation prompts, two video scripts, a full GoHighLevel automation blueprint (instant SMS inside 60 seconds, a 5 to 7 email nurture, a 3 to 5 message SMS follow-up, pipeline and tags), an optional AI booking bot, and a launch checklist. Targeting defaults to Meta's Andromeda-native approach: location, age and gender only, with creative volume doing the work. It stops and waits for your confirmation at three points, so nothing is decided for you.

Say this to start

This skill has no button. You start it by saying what you want. Any of these will do it:

/build-lead-ads

> facebook lead ads

> instagram lead ads

> lead form campaign

> build a meta campaign

> lead generation ads

When to reach for it

running Facebook or Instagram lead ads for the first time
leads arrive from ads and nothing responds for hours
you have a funnel and want paid traffic feeding it
cost per lead is climbing on an existing campaign
you need a lead form, creative and CRM automation specified together
building lead ads for a client's business inside their workspace

When NOT to use it

If you actually want	Use this instead
Writing the ad copy itself in depth	`meta-ads-copywriter`
A funnel that uses landing pages instead of native lead forms	`funnel-architect`
Building the quiz or calculator used as the lead magnet	`interactive-lead-magnet`
The visual direction and art direction of the ad images	`creative-director`
Writing the AI bot prompt that handles the lead conversation	`conversation-ai-architect`

Before you start

What you need	Why
A Facebook Page connected to Business Manager	required to run Meta ads at all; the campaign cannot exist without it	Required
A Meta ad account connected inside GHL's AI Ads section	campaigns are created and managed through PLAI inside GoHighLevel, and it needs your ad account authenticated before a campaign can be built	Required
A privacy policy URL	Facebook requires it for lead form compliance; the form cannot be published without one	Required
A GoHighLevel account or sub-account	the entire automation stack (instant SMS, nurture, pipeline, tags, Conversion Leads API) is built as GHL workflows, and the leads flow from PLAI into GHL	Required
An offer document (`offer-output.md`) and at least one completed funnel for this product	the skill checks for both before Phase 1 and offers to run the missing build first, because ads should drive into an existing funnel rather than a parallel system	Required
A monthly ad budget you are willing to spend	it determines which of the four campaign architectures is recommended, and the reference budget tables for the Full Funnel structure start at $3,000 per month	Required
A `verified-claims.md` registry with entries marked `consent: ok-as-stated`	the trust campaign asks for real client results with specific numbers; without registry backing those ads come back generic with `[PROOF GAP]` markers	Required
An ideal customer profile (`ica-output.md`)	it drives the qualifying questions and the ad angles; the skill will proceed without it but says lead ads built without audience clarity produce generic copy and drive up cost per lead	Optional
A content plan (`content-plan.md`)	only needed for the Full Funnel architecture, where Tier 1 educational content becomes the awareness ads	Optional
The workspace's image tool configured	the skill outputs ten image-generation prompts as JSON; rendering them into actual ad images is a separate step through the tool named in the workspace tool stack	Optional
A booking calendar connected in GHL	only needed if you opt into the AI bot in Step 6, which books appointments straight onto that calendar	Optional
Web research tools available (Firecrawl, Perplexity, or WebSearch and WebFetch)	market research runs before Phase 1, is blocking, and uses a fast 7-day freshness track because Meta creative and platform state change weekly	Optional

How it runs

Resolve the workspace and name the campaignIt detects whether you are building for your own agency or for a client and says so. It asks you to name this ad campaign, since a product can hold several, then checks that an offer and a funnel exist before it starts.
Market researchA blocking sweep of competitor ads in the Meta Ad Library (creative, hooks, CTAs, how long each has been running), current cost-per-lead benchmarks and winning hook patterns in your category, and the current Meta algorithm state including which formats it is favouring.
Step 1: choose the campaign architectureIt presents four structures (Full Funnel, Trust plus Leads, Direct Leads, Consolidated) with budget allocation and recommends one based on your budget, assets and maturity. It stops and waits for your answer.
Step 2: choose the lead magnetInteractive quiz or calculator, PDF checklist or guide, video training, or free audit. Interactive hands the build to interactive-lead-magnet; a PDF is generated inline. It stops and waits again.
Step 3: configure the lead formForm type (Higher Intent for B2B and services over $500, More Volume for B2C and offers under $500), the four required fields including Work Email under the Work Information category, two or three qualifying questions drawn from your ICA, the context card and the thank you screen.
Step 4: generate the ad creativeFour ad copy variations (problem-agitate-solve, direct offer, question hook, social proof), each at three lengths, four headlines at 40 characters, ten image-generation prompts as JSON covering ten distinct visual concepts, and two video scripts at 15 and 30 seconds. Trust and awareness sets are added on the architectures that use them.
Step 5: build the GHL automation blueprintInstant SMS and lead magnet email inside 60 seconds, a 5 to 7 email nurture over 10 to 14 days with the body copy written, a 3 to 5 message SMS follow-up, pipeline stages, tag logic, and the Conversion Leads API setup that feeds qualified leads back to Meta.
Step 6 and 7: optional AI bot, then the launch checklistIt offers an auto-pilot bot that follows up by SMS, handles objections and books appointments, with up to five timed follow-ups and channel switching, and stops for your answer. Then it produces the deployment checklist across pre-launch, GHL automations, PLAI campaign setup and testing, and runs the closeout.

What you get

A meta-lead-output.md schema file, with campaign files in [target]/ads/[campaign-name]/
A chosen campaign architecture with budget allocation across campaigns
A full lead form specification: form type, fields including Work Email, two or three qualifying questions, context card (40 character headline, 160 character body) and thank you screen
Four ad copy variations at three lengths each (125, 250 and 500-plus characters), and four headlines at 40 characters
Ten image-generation prompts as JSON at 1080x1080, covering before and after, problem, solution, social proof, lead magnet preview, authority, pattern interrupt, aspiration, data and direct offer
Two video ad scripts, 15 second and 30 second variants
Trust campaign copy (testimonial, case study, social proof, authority) on the architectures that include it
All copy formatted for direct entry into GHL's AI Ads fields
A GHL automation blueprint: instant SMS and email inside 60 seconds, a 5 to 7 email nurture with body copy, a 3 to 5 message SMS follow-up
Pipeline stages (New Lead, Engaged, Qualified, Booked, Won or Lost), tag logic and Conversion Leads API configuration steps
Optionally, a full Conversation AI bot prompt with step-by-step GHL setup instructions
A deployment checklist across pre-launch, GHL automations, PLAI campaign setup and testing

Honest limits

Read this before you rely on it

Ad spend is entirely yours and separate from the build. The reference budget tables for a Full Funnel structure start at $3,000 per month, and each unique creative combination needs roughly $10 to $20 per day to leave Meta's learning phase, so a thin budget spread across many creatives performs unpredictably.
The skill produces specifications and copy. It does not create the campaign, build the form or press launch. You do that inside PLAI and Facebook's form builder, which means you need a GoHighLevel account with AI Ads plus your own Meta ad account and Facebook Page.
The ten visual prompts are prompts, not images. Rendering them is a separate step through the workspace's image tool, at that tool's cost.
Meta changes fast. The Andromeda-native targeting default is dated to October 2025, which is why market research here runs on a 7-day freshness track. Treat any benchmark it gives you as a starting point, not a promise.
Testimonial, case study and social proof ads only carry real numbers if those numbers exist in verified-claims.md. Anything else is written generically with a [PROOF GAP] marker.

Where people go wrong

The mistake	Do this instead
Using the standard Email field on the lead form	Use Work Email, which sits under the Work Information category in Facebook's form builder. The skill calls this the single most important technical detail in the whole setup, because standard Email auto-fills personal addresses.
Building the campaign as a standalone system when funnel assets already exist	Point the thank you screen and the workflow at the existing landing page or lead magnet, and reuse the funnel's sequences instead of creating duplicate nurture.
Adding interest and behaviour targeting on top of location, age and gender	Leave everything else open. Andromeda matches on creative signals, and narrow targeting restricts what the algorithm can find.
Loading three to five creatives across five to ten ad sets	Invert it. 10 to 20 unique creatives per ad set, 1 to 3 ad sets maximum, with Advantage+ Placements, Creative and Audience all on.
Choosing the More Volume form type for a high-ticket B2B offer	Use Higher Intent for B2B and services over $500. It adds a review screen and trades volume for lead quality.
Launching and leaving it	Turn on 'Optimize for Me' in PLAI after every launch. It runs daily, removes underperformers and shifts budget to the winners.

Worth knowing

Configure the Conversion Leads API step rather than skipping it. Mapping the 'Qualified' pipeline stage to fire a conversion event back to Meta tells the algorithm which leads actually turned into business, so it optimises toward buyers instead of toward whoever fills in a form fastest.