Instagram and Facebook Comment Funnel . Agency OS

What it does

It builds a comment-to-DM funnel on Instagram, Facebook or both, inside your own GoHighLevel sub-account. A person comments your keyword on a post. They get a public reply, and a DM asking for their email. When they reply, they get your guide or link by DM and by email, and their contact is tagged so you can see who asked and who received it.

It writes all the copy in your voice (the public replies, the DM asking for the email, the delivery DM and the delivery email) and shows it to you for approval before it goes into any workflow.

Say this to start

Just say what you want. Any of these will do it:

> set up a comment to DM funnel for my guide

> when people comment GUIDE, send them the link in their DMs

> build an Instagram and Facebook comment funnel

When to reach for it

you want people who comment a word to get a link in their DMs
you want a ManyChat style comment automation, but inside GoHighLevel
you want the email of everyone who asks, not just a DM thread

When NOT to use it

If you actually want	Use this instead
the whole video launch: script, guide, edit, captions, posting and the funnel	`video-lead-magnet-launch` (type `/launch-video`)
a chatbot that holds a conversation, qualifies or books	`conversation-ai-architect`
the guide page itself	`legendary-copywriters` and `frontend-design`
Meta lead forms or paid lead ads	`meta-lead-system`

The three workflows

Every funnel is three workflows per platform. Instagram and Facebook are built the same way.

Workflow	What it does
A: ask	Someone comments the keyword. They get a public reply, a tag that says they asked, and a DM asking for their email. On Facebook this is a private reply to the comment.
B: deliver	They reply. Their reply is saved as the email, they get the link by DM and by email, and the tag changes to say it was delivered.
C: safety net	Five minutes after any reply, anyone who still has the "asked" tag gets the link exactly as B would send it. This catches the case where GoHighLevel merges two contacts and B never runs. If B worked, C does nothing, so nobody gets it twice.

Three ways it gets built

It checks what your GoHighLevel connection can actually do before it says anything, then tells you in one plain line which route it is using.

Route	When	What happens
Built for you	Your connection can create and edit workflows	It builds all three workflows through the connection and saves your own templates for next time.
From the comment-funnel snapshot	Your connection cannot build workflows	It offers the Agency OS comment-funnel snapshot, which loads ready-made templates and tags into your sub-account. It then fills in your keyword, link, tags and copy, or gives you the clicks to.
Click by click	No snapshot, and no way to build through the connection	It does everything else itself (copy, names, settings, tags where it can) and gives you numbered clicks for each workflow, using your real words, never blanks to fill in.

It never says a funnel is built, published or live unless it can read it back. A click-by-click run ends with "ready for you to build", not "built".

Before you start

What you need	Why
GoHighLevel connected to Claude	the funnel lives in your own sub-account. With no connection at all you still get the copy and the clicks	Required
Instagram and Facebook connected under Settings > Integrations, with message access allowed	connected in the Social Planner only means GoHighLevel can post. The workflows need the messaging connection to send DMs, or they will not publish	Required
The link you want to send, already live	it checks the link works before building	Required
One keyword	a short, uncommon word works best, because GoHighLevel matches any comment that contains it	Required
A second Instagram or Facebook account that is not your page	for the live test. It must not have commented on the post before	Required
Your voice profile and verified claims	the DMs and email sound like you, and any result in them comes only from your verified claims	Optional

How it runs

Check what it can buildIt looks at what your GoHighLevel connection can do and tells you which of the three routes it will use.
Confirm the accountIt names the sub-account and asks you to confirm before writing anything. It also finds any existing DM catch-all workflow that could grab the same replies.
Write the copyPublic replies, the email-ask DM, the delivery DM and the delivery email, in your voice. You approve them.
Build as draftsTags, then A, B and C for each platform, all in one folder per funnel, all left as drafts. A draft cannot message anyone.
Pick the post after postingYour post is usually not live yet when the funnel is built. Once it is, the post is picked in the comment trigger of workflow A (it appears in the list within about a minute of going live). The web link to a post cannot be used for this, and posting through the Social Planner does not connect it either.
Check, then switch onIt reads A back and stops if it still points at a placeholder or has no post set. With your yes, A, B and C go live together.
TestFrom your second account: comment the keyword, reply with only an email, and check that the DM and the email both arrived.

What you get

Three workflows per platform in your GoHighLevel account, in their own folder
Two tags per funnel, so you can see who asked and who received the guide
Your approved copy in every step
A plain hand-off: what is built, what you still need to click, each workflow's status, the post each one points at, and the test steps

Honest limits

Read this before you rely on it

Publishing, and any change to a live workflow, always waits for your yes.
A comment allows one private DM. Nothing more can be sent until they reply, so the first DM asks for the email directly.
Their whole reply is saved as the email. "sure, it's name@example.com" saves junk and the email fails, but they still get the DM.
GoHighLevel cannot check whether someone follows you. Asking for a follow is a request, never a gate.
Comments made before the funnel is switched on are not processed. Those people need a DM by hand.
Each person goes through once. Someone who already asked gets nothing if they comment again.
Instagram sometimes never passes a comment on to GoHighLevel. Check the post by eye for the first 48 hours and DM anyone who got no reply.

Where people go wrong

The mistake	Do this instead
Connecting the page in the Social Planner only	Connect it under Settings > Integrations with message access too. Without it the deliver and safety net workflows fail to publish.
Adding a "Send it" button to the DM	Keep it a plain DM. A button tap can fail to reach GoHighLevel, and then nobody gets past it.
Switching the funnel on before picking the real post	Pick the post in workflow A first. A live funnel on a placeholder post messages the wrong people.
Testing from an account that already went through	Use a fresh account. The funnel lets each person in once.
Ending the link with a "/" in the builder	Remove the trailing slash. Typing one there can insert a name field into the link.

Worth knowing

Running a full video launch? /launch-video runs this skill for you as one of its stages, with the keyword and guide link already filled in.