Ideal Customer Avatar Builder

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What it does

Produces a complete avatar of one person, not a market segment. It gives them a name, an age, a job, a home life, a set of daily frustrations, the lies they believe, what keeps them awake, their secret unstated desire, at least three buying triggers with timelines, and at least five objections split into what they say and what they actually mean. In your agency workspace it profiles the client you want to attract. In a client workspace it profiles your client's customer. Everything downstream (offer, funnel, content, ads, sales) is written to this one person.

Say this to start

This skill has no button. You start it by saying what you want. Any of these will do it:

When to reach for it

• Build 2 for a new product
• Copy is landing flat and you are not sure who you are writing to
• Onboarding a client and needing their customer defined
• Adding a second product with a different buyer
• Deciding between two viable audience segments
• Before writing any offer, since the offer skill checks for this first

When NOT to use it

If you actually want	Use this instead
Packaging and pricing what you sell to that avatar	offer-architect
The founder's own voice, story and positioning	brand-dna
The pages and email sequences the avatar will read	funnel-architect
Writing the actual copy once the avatar exists	legendary-copywriters

Before you start

What you need	Why
Build 1 (Brand DNA) complete or lite	the prerequisite gate reroutes you back to Brand DNA otherwise	Required
A description of the one product or service this avatar is for	the avatar is derived from what you actually sell, not from a template	Required
A link: sales page, landing page, website, or a key social profile	it reads your positioning, testimonials, pricing and language to derive the audience. Without a link you describe the business in three or four sentences instead	Optional
Web browsing available	if no browsing tool is connected it asks you to paste your homepage copy or key messaging by hand	Optional
Willingness to answer confirmation prompts at each step	the workflow is gated and will not move forward on its own	Required
A decision on whether you are building broad or inside a niche	Step 0 asks once. Broad is the one-keystroke default and you can sharpen later	Optional

How it runs

1. Step 0: niche forkOne question, once. Start broad (the default, press Enter) or pick a niche now, which routes you into the guided /pick-niche selector. If a niche is already recorded it does not ask again.
2. Market research passBefore any interview it researches competitor audiences, voice-of-customer language from reviews and forums, shifting pain points in the category, and where this audience is spending attention. It asks whether you want to name your top three competitors first.
3. Steps 1 and 2: gather and deriveAsks for your core offer and the most relevant link, browses it, and derives the likely audience type. If two or more equally viable segments appear it stops and asks you to pick one, with a recommendation and a reason.
4. Step 3: foundational profilePresents the avatar with a generated name, age, relationship status, home, location, education, profession, income, a description of them as a person, and the primary pain point. Waits for your confirmation before continuing.
5. Steps 4 to 6: the inner worldValues, identity statement and aspirational identity, three internal and three external daily frustrations, what makes them angry, their slang and humour, who they blame, what they believe that is false, what they have already tried and why it failed, then the secret unstated desire.
6. Step 7: triggers and objectionsAt least three buying triggers, each with the event, the emotional state and how fast they act. At least five objections, each split into the stated version, the real concern underneath, and the counter that resolves it.
7. Step 8: solution and transformationWho else could solve this, why they would choose you, and a vivid before and after picture of their life.
8. Steps 9 and 10: review and savePresents the whole profile for final changes, then compiles it to the schema, saves it, runs the six-step gate, and logs how the session went.

What you get

• [target]/ica-output.md, the schema-valid avatar with ranked pain points, ranked desires, buying triggers and objections
• [target]/audience.md, the key audience insights this skill owns
• [target]/niche.md, recording whether this product is broad or niched
• A .docx version of the avatar
• A dashboard section and an optional slide deck
• A market intelligence section appended to market-intel.md

Honest limits

Where people go wrong

The mistake	Do this instead
Describing a market instead of a person	Small business owners who want to grow is a segment. The avatar needs a name, a Tuesday morning, and a reason she nearly cancelled last week.
Accepting surface-level pain points	Wants to save time is a category, not a pain. Push for the specific scene: the three hours every Sunday night on a report nobody reads.
Confusing the buyer with the end user	The person who pays is often not the person who uses it. Build the avatar around whoever signs, or your messaging lands in the wrong inbox.
Letting the avatar have no reasons to say no	Keep pushing on objections. An avatar with zero hesitation is a wish list, not a profile.
Stopping at stated professional goals	Insist on the secret desire layer: recognition, escape, control, proving someone wrong. That is where the buying decision actually lives.