Funnel Architect . Agency OS

What it does

Produces an entire funnel as files: landing page, thank you page, upsell and opt-in copy, welcome and nurture and abandoned-cart and post-purchase email sequences, SMS sequences, an analytics and A/B testing plan, a CRM implementation guide with automation workflows, and a launch checklist. You choose one of three build modes: GoHighLevel-ready configurations, plain markdown copy documents, or self-contained HTML pages alongside the copy. Everything is saved into seven phase folders plus a funnel-output schema file that later skills read. It runs 7 sequential phases and produces 25 or more deliverables.

Say this to start

This skill has no button. You start it by saying what you want. Any of these will do it:

/build-funnel

> build my funnel

> opt-in funnel

> webinar funnel

> application funnel

> landing page and email sequence

When to reach for it

launching a new offer with no funnel behind it
you have an offer and an avatar but no pages
building a client acquisition or free audit funnel for your own agency
building a client's opt-in, webinar, VSL or application funnel
your landing page converts but there is no email follow-up
you need GHL forms, campaigns and workflows specified in one pass

When NOT to use it

If you actually want	Use this instead
One standalone piece of copy with no funnel around it	`legendary-copywriters`
Building the quiz, calculator or assessment tool used as the lead magnet	`interactive-lead-magnet`
Defining or pricing the offer the funnel sells	`offer-architect`
Defining the avatar the funnel targets	`ideal-customer-avatar`
Writing the video script inside a VSL funnel	`vsl-architect`
Writing the ad copy that drives traffic to the funnel	`meta-ads-copywriter`

Before you start

What you need	Why
An offer document (`offer-output.md`) for this product	the skill checks for it before Phase 1 and stops to run `/build-offer` if it is missing, because copy with no offer behind it does not convert	Required
An ideal customer profile (`ica-output.md`), or run `/build-avatar` first	without it the messaging is generic and speaks to nobody in particular	Required
A decision on funnel type: opt-in, webinar, application, VSL, tripwire, challenge or product launch	the funnel type determines which pages get built, so the skill cannot start the architecture without it	Required
Your USP and the industry or niche being served	both are listed as required inputs and drive the differentiation angle in every page	Required
Your CRM platform, GoHighLevel by default	Phase 6 writes a platform-specific implementation guide, so it needs to know which platform	Required
A `verified-claims.md` registry with entries marked `consent: ok-as-stated`	any number, result, testimonial or credential without a registry entry is replaced with a `[PROOF GAP]` marker instead of being written into the copy	Required
GoHighLevel MCP connected	without it Build Mode A is unavailable and the skill falls back to Copy Documents plus manual GHL setup instructions	Optional
A brand voice profile (`voice-profile.md`)	if missing the skill offers a quick alternative (a website URL, a two or three sentence description) or writes in a neutral professional tone	Optional
Web research tools available (Firecrawl, Perplexity, or WebSearch and WebFetch as fallback)	market research runs automatically and blocks before Phase 1; on timeout it writes an error stub and continues with weaker intel	Optional
Hosting you control if you pick Build Mode C	the HTML pages are files, not a live site, and need GHL custom code, Netlify, Vercel or your own server	Optional
Existing testimonials, case studies, website and social profiles	listed as optional inputs that raise proof quality on the page	Optional

How it runs

Resolve the target and name the funnelThe skill works out whether you are in flat mode or product mode, then asks you to name this funnel. A product can hold several funnels, so on later runs it lists the existing ones and asks whether you are updating one or creating another.
Prerequisite check and market researchIt confirms an offer exists, then runs a blocking market research sweep on competitor landing pages, which page structures and lead magnets are currently converting in your category, and platform-specific funnel patterns. The findings feed the architecture and copy angles.
Gather inputsIt collects funnel type, ICP, offer, USP, industry, CRM platform, and any existing assets or testimonials. It reads what already exists in your workspace first rather than re-asking.
Choose a build modeYou pick one of three: GHL Deployment (pages with embedded GHL form snippets, campaigns and workflow configs, plus markdown copy alongside), Copy Documents (markdown you implement anywhere), or Ready-to-Deploy HTML (self-contained pages you host yourself). The choice applies to every later phase.
Choose the funnel type and the lead magnetIt maps your offer to a funnel architecture, then stops and asks which lead magnet you want: quiz, calculator, scorecard, audit tool, or none. This stop is mandatory. Answering 1 to 4 hands the build to the interactive-lead-magnet skill and integrates the result into the landing page.
Run the seven phases in orderResearch and architecture, then copy, then email sequences, then SMS, then analytics and A/B testing, then the CRM implementation guide, then launch readiness. Each phase builds on the last, and skipping one leaves gaps that cost conversion.
Pass the quality gatesEvery major copy piece is checked against Schwartz awareness level, framework alignment, an Ogilvy score (85+ for landing and sales pages, 75+ for emails), customer language, and conversion optimisation. Customer-facing assets are also run past automated copy, hook and claim graders and are not shown to you until those pass.
Closeout and learning loopIt saves .docx versions, updates an agency-dashboard.html, asks whether you want presentation slides, writes the funnel-output schema, appends to assets.md, and asks how each major deliverable landed so the answer shapes future builds.

What you get

Seven phase folders: Phase_1_Research_Strategy/ through Phase_7_Launch_Readiness/
Landing page copy, thank you page, upsell pages and opt-in copy (2,500 to 4,000 words for the landing page)
Email sequences: welcome, nurture, abandoned cart, post-purchase, each email 500 to 800 words with three subject line variations
SMS sequences with compliance notes
Analytics setup, an A/B testing roadmap and KPI benchmarks
A CRM implementation guide with page build instructions, automation workflows and a master TODO list (3,500 to 5,000 words)
A launch readiness audit and launch checklist
In Build Mode A: GHL form snippets with field mappings, email and SMS campaign configs, and workflow configurations
In Build Mode C: a self-contained mobile-responsive .html file under 200KB for every page, sitting next to its .md copy file
A funnel-output schema artifact that content-system-architect, meta-ads-copywriter and interactive-lead-magnet read
A .docx of each deliverable, a section in agency-dashboard.html, and optional cumulative slides in agency-deck.pptx
Appended entries in assets.md and learnings.md

Honest limits

Read this before you rely on it

Build Mode A needs the GoHighLevel MCP connected. Without it the skill falls back to Copy Documents plus written setup instructions you implement in GHL by hand.
Build Mode C produces HTML files, not a live site. You need your own hosting (GHL custom code, Netlify, Vercel or a server) and the skill does not deploy anything.
Any specific number, result, testimonial or credential must trace to verified-claims.md with consent: ok-as-stated. Anything unproven is written as a [PROOF GAP] marker for you to fill, which means a first funnel built with no proof registry will read generically until you supply real results.
The market research step is automatic and blocking, and calls live web tools. On timeout or failure it writes an error stub and proceeds, so the funnel is built on thinner intel without stopping to tell you twice.
The Ogilvy 85+ score and the grader passes are internal quality checks, not market results. Conversion still depends on your traffic, your offer and your own review before you spend money on it.

Where people go wrong

The mistake	Do this instead
Writing headlines and emails before Phase 1 research is done	Let Phase 1 finish. Research first, write second, every time.
Putting several competing calls to action on one page	One page, one job, one CTA. If you need a second CTA you need a second page.
Shipping the landing page and skipping the email sequence	Run Phase 3. Most visitors do not buy on the first visit and the sequence is where most of the revenue happens.
A headline that names a format, like 'Download Our Free Guide'	Name the specific outcome and the specific audience. The skill's own example: 'The 7-Step AI Lead System That Replaced $4,200/Month in Agency Fees for 31 Service Businesses'.
Leaving the thank-you page as 'Thanks, check your email'	It is the highest-engagement moment in the funnel. Use it to set expectations, deliver a quick win, or present the next offer.
Rushing past the lead magnet question to get to the pages	The skill blocks there deliberately. Pick the lead magnet type, because it changes the page, the sequences and the automations.

Worth knowing

Choosing Build Mode A does not cost you the raw copy. GHL Deployment also writes the markdown copy documents alongside the GHL configs, so you keep reusable copy for ads, emails and other platforms while still getting deployment-ready configuration.